In convincing detail, Liz explains how and why WWE is risking its future for the sake of a few extra PPV buys. Her "On Assignment" column is a must-read and I hope you check it out.
However, I'd like to take a different look at the situation. Speaking as a fan, not an analyst, I can't help but feel frustrated by the way WWE has tinkered with the Night of Champions main event.
First, Barrett and Sheamus were supposed to lock horns (with Nexus "banned" from ringside). Then Raw's anonymous GM decided the match would be a Six-Pack Challenge. Then it became a Five-Pack Challenge when Chris Jericho lost his place in the match to John Morrison on Raw last week. Naturally, Jericho regained his spot last night by defeating The Hart Dynasty in a steel cage.
I realize that the permutations listed above are intended to build drama and provide a compelling backstory to the match, but in my opinion, the intrigue of watching two relative WWE newcomers headline a pay-per-view would be infinitely more compelling than watching Orton, Cena, Jericho, and Edge in yet another PPV main event.
I've left it to Liz to explain the business reasons why allowing Barrett and Sheamus stand or fall on their own makes sense, but the fan in me says, buy rates be damned! I want to see something new.